EcoSanity

The first step of the challenge we all face is to *see* what’s actually happening in the world

We all have a long-evolved tendency to resist and deny certain things — especially when they don’t register as immediate threats, and when belief in them would challenge us to re-think our perceptions of ourselves and others. (Compilation: Psychology of climate crisis denial, inaction, immobilization)

But deep down, most of us can sense that something’s not right. And when we step back and look at our lifestyles, it’s clear for instance that materialism and over-consumption are empty, unsustainable pursuits.

We know that pollution is out of control. Weather seems a touch strange of late — warmer, colder or more extreme than we remember just a few, short years ago. And we know that politicians must in large part say what they need to in order to appeal to the powerful corporate interests they have to please in order to attain — and remain — in office.

Consider the wasteful logic of almost every holiday ritual we participate in: Christmas trees. Wrapping paper. Unhealthy food.

In contrast, as you go about your usual day-end decompression, imagine a life-like hologram in your living room (that you can’t turn off) of a starved family from a drought or flood-ridden country — their struggle, their desperation, their love for each other.

Now take a second to compare the hardship of their lives to yours, the excesses of our society to theirs, and try to envision how different your life would be had you suffered the random circumstance to have been born there instead of here.

ecoSanity is an urgent call to action for each of us to learn the basic science, spread the word, organize and mobilize to effect immediate, responsible, expansive social and ecological reform on a massive scale.

Get informed. Get inspired. Get involved and help to motivate bold, new, transformative approaches and resilient EMERGENCY responses to the climate crisis FAST.